Zhi Er

Our KOLs / Zhi Er

zhi er

纸儿 · 쯔얼
Shanghai
Fashion OOTD
Douyin Followers
90KTotal Likes 2.25M
Xiaohongshu
29KLikes 110K

About

zhi er.

Daily OOTD content with 90K Douyin followers and 2.25M cumulative likes. Shanghai-based fashion influencer.

Zhi Er's content centers on OOTD (Outfit of the Day), wielding strong influence in the casual daily-wear category. Her signature is trendy Shanghai-mood styling.

Best for daily casual, accessories, denim, and street fashion categories. Her practical styling translates directly into viewer-imitable looks.

Platforms · Channels

where she shines.

Zhi Er maintains her own audience and content assets on the platforms below. Both channels run simultaneously during Nueflash campaigns.
Zhi Er on Douyin

Douyin · 抖音

@纸儿

90K

Followers

Total Likes 2.25M

Zhi Er on Xiaohongshu

Xiaohongshu · 小红书

@纸儿

29K

Followers

Likes 110K

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zhi er.

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